The Marines | Battles Won Challenge Tour

Client: The Marines
Services: Ideation, Design, Art Direction, Vendor Management


I provided art direction and oversight on a large experiential marketing campaign called the Battles Won Challenge Tour (BWC).

The objective for the BWC tour was to directly engage the Marine’s target recruitment audience by having them compete against Marines in various physical and mental courses.

This campaign consisted of having a custom built challenge trailer outfitted with obstacle courses and eye-catching graphics to bring it to life. I was also involved with establishing the walkflow in order to maximize exposure and course visibility.

Some of the assets needed to be designed included vinyl graphic wraps, vinyl banners, and tablet user interface layouts.

This vehicle took four months to finish and was a complete success.

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